Friday, March 12, 2010

Manhattan Associates Takes Home An AMY

Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers.

CMO Terrie O'Hanlon (pictured with her BOA and her AMY) was gracious in acknowledging the cross functional team (including The Content Factor) that contributed to the campaign's success. And in case you think marketing is all fluff, Manhattan has already identified a multi-million dollar incremental sale that was due to this campaign.

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