This interesting report from Technorati, just published in October has some interesting findings. Among them: bloggers are far more well educated and wealthy than the population as a whole and 35% of bloggers have a journalistic pedigree in that they worked for a newspaper, magazine or broadcast outlet.

What many are saying in terms of the ongoing ying and yang between traditional media and bloggers is that the mainstream media will likely continue to be the main source for reporting the news, but that bloggers will keep the stories alive via their comment and opinion and the overall more viral nature of social media.