Tuesday, November 03, 2009

The Decline Of The Business Press

David Carr wrote an insightful story for The New York Times on the rapid decline of the business press.

One compelling excerpt:

Business coverage has been, at its heart, aspirational, a brand promise that suggests that if you clip the right articles, internalize the right rhetoric, then you too will end up as one of the shiny, happy people striding boldly across the pages of magazines with names like Fortune, Money, Fast Company and Wired. But nobody is going to read, let alone aspire to, magazines called Middled, Outsourced, Left Behind and Clobbered. It's as if American business has lost custody of its own story.

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