Wednesday, February 27, 2008

Oracle Press Release Offers A How NOT TO Do It Example

Ben Worthen recently made a post on the Wall Street Journal's Tech blog about an Oracle press release that was almost unreadable--and certainly not undertstandable. There are lot's of lessons here for how not to write a technology release. Interesting reading for anybody interested in clear communication.

My comment on the WSJ blog was that often these types of jargon-filled releases are written by somebody that wants to impress their boss by showing that they understand all the jargon and buzzwords. But the real undestanding is not in parroting the jargon but rather explaining its significance and meaning.

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