Thursday, November 30, 2006

White Papers are Hot!

Yes, "white papers are hot." So says MarketingSherpa in their new report, How to Syndicate Your White Paper Successfully -- 12 Steps, 8 Mistakes & Creative Samples –- Part I (open access through Dec. 10).

We've known that white papers are hot for a long time. Sherpa's report gives us a good excuse to promote our own white paper on white papers: Eight Secrets for Creating Great White Papers. Since this piece is co-sponsored by our friends at KnowledgeStorm (KS also distributes it), and since KnowledgeStorm is referenced in the Sherpa article, it's fair to say that Paul's early thought leadership has entered the "conventional wisdom" on white papers. Validation is a beautiful thing.

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