Thursday, May 26, 2005

What's old is new again!

There has been a lot of talk among search engine optimizers, or "optimists" as I like to call them, about the increasing importance of content in the SEO process. Most specifically, its role in helping to "convert" visitors to some type of next-step action. This may seem like a revelation to some, but David Ogilvy and his contemporaries realized fifty years ago that words translate to action. And still do.

Knowing how to "content optimize" (not simply search engine optimize) websites is key. And the skills required are closer to the newspaper ad writer of 50 years ago than they are to today's technology hotshot.

This article by Gord Hotchkiss in Search Insider makes the economic case for putting the emphasis on conversion, not just traffic.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=30545

Comments:
Quite interesting submit site search engine
submit site search engine
 
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