Wednesday, February 23, 2005

Fact or Fiction?

Read this and think about it for a second. Is this the way the pros use adjectives?

Every noun should have adjectives clumped to it like barnacles on a ship’s hull. Make everything "one of a kind," "never-before seen," "exciting," "robust," dynamic. You get the picture. The absolutely crystal-clear, unmistakable picture.

Not.

See Digital Women's "How to Write Ad Copy" for more humorous business writing DON'Ts.